When selling a home, the negotiation stage takes place somewhere around the end rather than the beginning, but what is important for sellers to understand is that everything done up to that point will either strengthen or weaken their negotiating position. So, starting to build your negotiation power from the very beginning is the best strategy.
We at the Martin Group have witnessed many times how powerful negotiation can be, and we make sure our clients have the right tools to negotiate from a position of power once it is time for the back-and-forth game with an offer. Here is how we make sure you have more leverage to close a successful deal.
Doing it right from the beginning: the asking price
It cannot be stressed enough how important it is to price the home right from the start. Putting the right price will give you the confidence and the power to explain very transparently why you ask for the price you ask for. Homebuyers usually appreciate fair pricing, so even if they try to get a better deal for themselves, they will probably not make an offer outrageously under asking. Pricing the home realistically tends to minimize lowball offers (which are more frequent with over-priced homes).
A strong launch with an impeccably presentable home
A well-maintained, cleaned and staged home will eliminate some of the other party’s (i.e. the homebuyer’s) negotiating powers (plus, it increases the home price). Homebuyers are always looking for something that could be wrong with a home to try to knock the price down, and your job is to give them as little reason as possible to object. However, you should always leave a little room to accommodate the buyer when they make a valid point (as no home is perfect).
Finding common ground with the other party
To come to an agreement, sellers need to know that the other party’s expectations and position matters as much as their own. The smoothest transactions are between homebuyers and sellers who show mutual respect during the process. This is the kind of relationship you should be aiming for. To do that, you will need to understand the other party’s needs and their reasons for the move.
Not only will it help you build mutual trust, but it will also strengthen your negotiating position. Understanding a homebuyer’s motives will help you gain insight into things such as: are they in a hurry to buy , do they have the needed funds to buy a home, do they need some extra time to sort out financial or administrative issues, etc. Such information can give you leverage, since you may be able to meet some of their needs, they will meet some of yours in return. Aim for a win-win whenever you can.
BATNA – one of the most powerful negotiating strategies in real estate
Using BATNA usually helps come to terms not only with the other party but with yourself as well. BATNA stands for Best Alternative To No Agreement, and it’s a term few real estate professionals fully utilize. BATNA is more or less a Plan B, and gives sellers a position of strength during tough negotiations and the peace of mind knowing there are alternatives if the offer does not meet certain predetermined expectations. Martin Group aims to prepare each client for the negotiation process and increase their negotiating power from the beginning. Working with the Martin Group provides sellers with advice that is tailored to their unique situation and the insight to evaluate each offer and negotiate from a position of strength. To find out more, contact us here.

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When it comes to new subdivisions, we give up the mature neighbourhood feel we get in places where trees stretch out and form a green canopy over the street. We exchange this for the convenience of a newly built home in the suburbs with our choice of lot and floor plan, no repairs, and the thrill of being part of a growing community.

However, we frequently overlook the fact that even the most established neighbourhoods today were once brand new. Therefore, we must start like all the older generations and plant trees for our new homes!

So, What Can We Do?

The first step in creating or rebuilding a green canopy is to plant trees where possible on individual lots. It does take time, but not nearly as much time as you might think.

Aside from planting trees, landscaping your yard will help it look more established and comfortable. This will give your garden form and structure, as well as frame the front of your house, and they'll add beauty now and, in the years, to follow. There is an old saying, “the person who plants a tree knowing they will not see its maturity, understands the meaning of life."

Important Tip:

Plant in the fall. Most garden centres cut prices in the fall. You can either save money or get a much more mature tree for the same money. Really a win/win/win. For you, your neighbours, and the planet.

So, let's start planting trees in our newer neighbourhoods! This will not only help the environment, but it will also reward you when it is time to sell!

Contact The Martin Group today for more information, or to find you the right home with beautiful and plentiful trees.


The third-best sales record in TRREB's history was recorded in August 2021. Though the market has seen its normal summer lull, the need for owning homes is evident. Simultaneously, the availability of housing is on the decline. Competition among home buyers has been increasing in this tight market, resulting in double-digit yearly price hikes.






Stats retrieved from TRREB



As shown in the graph above, according to TRREB's MLS System, Toronto real estate agents in the Greater Toronto Area saw a 19.9% drop in home sales in August 2021 compared to the previous year's record of 10,738, and new listings filed in the system were down 43 percent compared to the previous year's record of 18,599. Despite the decline, the average selling price continues to rise with a 12.6% increase.


This year's low number of new postings is really troubling. It implies that there is an undersupply of housing, and this will worsen when immigration to Canada increases. With the approaching federal election in mind, the federal parties have all put a focus on housing availability and affordability. 


If we take a further look into The Halton Region, more specifically Burlington and Oakville, you will see that there has also been a tremendous decrease in the number of sales and new listings.








Stats retrieved from TRREB



On average, a property in Halton Region costs $1,070,911, up by 3.8 percent according to the most recent MLS data. While the number of sales dropped by 27.5 percent, there was also a 41.7 percent reduction in new listings.


In all three locations, it's clear that now is a great time to sell your home. As a buyer, however, it appears to be considerably more difficult due to a slowdown in new listings and an increase in home values.



Let's take a closer look at how particular property types compare in Burlington and Oakville.







Stats retrieved from TRREB


The average price for all property types in Burlington and Oakville has risen. Prices increased by 3.8 percent in the Halton Region alone for all property types. The average price for detached homes in all of the Halton Region increased by 20.8 percent as a result of their popularity. The increasing popularity of detached and semi-detached homes in Oakville and Burlington was reflected in their 21.5% and 19% growth, respectively.


Although the number of sales and listings have declined in Oakville and Burlington, these cities remain popular in the GTA, where home demand continues to rise.


Click here to look at property listings in Burlington and Oakville!


The Martin Group is the go-to brokerage firm if you have any queries regarding the GTA or Halton Region real estate market, whether you're a property buyer or seller. We're here to help with everything you may need.


It’s that time of year again, schools in session! The kids are all getting pumped up in hopes of a better school year than the previous year. As we all know, the pandemic wreaked havoc on children's ability to obtain a proper education, resulting in school closures that forced them to study everything online rather than in person. So what is the 2021/2022 school year going to look like in Oakville and Burlington?


The Reopening Plan for the Halton School Board

The Halton District School Board states that students and staff will be back in secure and productive learning environments by September 2021. They pledge to maintain an inclusive, safe, and discrimination-free environment.


The Reopening School Guide for September 2021 covers five areas: health and family, operations, instruction, wellness and technology. It is essential to understand that things may change. 


Health and family

  • Student Self-Assessment and Screening
  • Personal Hygiene
  • Physical Distance
  • Masks, including cloth masks and face coverings
  • Enhanced Care Cleaning Procedures
  • Environment and Air Flow Fountains for Drinking
  • Student Learning Communities
  • Potential student with COVID-19 prior to entering school
  • Potential student with COVID-19 at School
  • Personal protective equipment used by staff members



They've put out a daily operational plan for a school's involvement in ensuring the safe reopening.


  • Family responsibilities
  • Student belongings
  • The school’s outdoor play structures facilitate entrance and exit points
  • School hours and student access
  • Lunch and food items
  • Academic Calendar
  • Before and after-school programs, early childhood educational programs
  • On-the-spot crisis resolution



The School Board will implement the Ministry of Education's new approach by creating a few days dedicated to face-to-face education in methods that are both engaging and student-centered.



Staff members will need to focus on helping kids become reacquainted with one another and rebuild a solid pattern of support as they return to school after being away for some time. Guidance counsellors, social workers, and other school-based support staff will provide all the assistance that students need.



We will provide students' support through a program geared for those studying through Distance Learning.


The details mentioned are the Halton District School Board's intention to reopen. Their website provides access to further data, and you can also contact your children's schools for more information. 


We've all been swept into a new educational and cultural reality with the recent COVID-19 pandemic. Working together, we can minimize the problems faced by our kids as school begins again.



Top Schools in Burlington and Oakville

Some of the best high-ranked public and Catholic schools are outlined below for elementary and secondary students.



Are you looking for a home in Burlington or Oakville, click here to view our active listings!



Contact Glenn Martin today if you have any inquiries about real estate or the schools in the local area.